Effective direct mail isn't about sending your message to everyone; it's about sending it to the right one. A generic, untargeted mailing is one of the fastest ways to waste your marketing budget. The key to a high-return-on-investment (ROI) campaign is a high-quality, precisely targeted mailing list that puts your offer in front of the consumers or businesses most likely to buy.
At Mail Movers, we specialize in providing fresh, accurate, and highly targeted mailing lists for businesses and nonprofits across the Delmarva peninsula. Whether you need to reach specific households in Salisbury, MD, or connect with businesses in a particular industry, we give you the data and tools to build the perfect audience for your next campaign.
Consumer (B2C) Mailing Lists
Stop guessing and start targeting. Our consumer mailing lists allow you to build a profile of your ideal customer using a vast array of demographic, geographic, and lifestyle data points. This is the perfect solution for businesses like retailers, restaurants, home service providers, real estate agents, and more.
Popular Consumer Targeting Selections:
- Geography: Target by state, county, city, ZIP code, or even a specific neighborhood or mailing route.
- Demographics: Select by age, income level, gender, marital status, and presence of children.
- Homeowner Status: Focus on homeowners, renters, or new movers. You can even select by home value, length of residence, and whether they have a swimming pool.
- Interests & Hobbies: Reach people based on their known interests, such as gardening, fitness, pet ownership, or outdoor activities.
Business (B2B) Mailing Lists
For B2B companies, reaching the right decision-maker is critical. Our business mailing lists are compiled from dozens of sources and updated monthly to ensure accuracy. Target companies based on specific criteria to ensure your message lands on the right desk.
Popular Business Targeting Selections:
- Industry Type: Target using SIC (Standard Industrial Classification) or NAICS (North American Industry Classification System) codes.
- Business Size: Filter by the number of employees or annual sales volume.
- Geography: Focus on businesses within a specific city, county, or ZIP code.
- Executive Title: Reach key decision-makers by targeting their specific job title (e.g., CEO, Marketing Manager, HR Director).
Data Enhancement & Modeling Services
Already have a customer list? We can make it even more powerful with our advanced data enhancement and modeling services.
Predictive Modeling (MailBest)
Our most powerful tool. Give us your existing customer list, and our MailBest predictive modeling system will analyze it to identify the key characteristics of your best customers. We then build a new, high-value prospect list of people who look just like them. It's like cloning your best customers—a proven way to achieve a higher response rate.
Phone & Email Appending
Transform your direct mail list into a multi-channel marketing database. We can take your list of names and addresses and append verified phone numbers and email addresses, following all CAN-SPAM and Do Not Call (DNC) regulations. This allows you to coordinate your mailings with follow-up calls or email campaigns for maximum impact.
Frequently Asked Questions About Targeted Lists
How much do targeted mailing lists cost?
The cost varies based on the specificity of your targeting criteria and the number of records you purchase, but it is highly affordable. On average, records can range from $0.10 to $0.30 per record. We provide a clear, upfront quote with no hidden fees.
Where does your data come from?
Our data is sourced from large, reputable national data compilers who gather information from thousands of public and private sources, including public records, credit bureaus, and self-reported surveys. All data is ethically sourced and regularly updated for accuracy.
Can I reuse the mailing list I purchase?
Typically, mailing lists are licensed for a one-time use. However, multi-use or unlimited-use licenses are available for an additional fee. We will discuss the best option for your marketing plan during the consultation process.
What is the minimum number of records I can purchase?
While there is often no strict minimum, most successful campaigns start with at least 1,000 to 5,000 records to ensure a statistically significant response. We can work with you to build a list that fits your budget and goals.
How accurate are the mailing lists?
No list is 100% perfect, as data changes daily. However, we guarantee a high level of accuracy and deliverability. We also recommend running any purchased list through our list cleaning services to ensure it is CASS and NCOA certified for the best postage rates.
Find Your Perfect Audience Today
Stop wasting money on untargeted marketing. Partner with Mail Movers to build a mailing list that delivers results. Our data experts are ready to help you identify and reach your ideal customers.
Contact us today for a free consultation and list count for your target audience!
