In a digital world, a tangible piece of mail cuts through the noise. At Mail Movers, we are Delmarva's leading experts in direct mail services, helping businesses, nonprofits, and organizations across the Eastern Shore connect with their audiences through the power of the mailbox. From data management and list acquisition to printing, inserting, and delivery, we are your one-stop shop for successful direct mail campaigns.
Our USPS Full-Service Certified team combines decades of experience with cutting-edge technology to ensure your mail is prepared accurately, delivered efficiently, and designed to achieve the maximum possible postage discounts. We don’t just send mail; we build a strategic partnership to ensure your message reaches the right people at the right time.
Our Comprehensive Direct Mail Services
We handle every step of the direct mail process under one roof, providing a seamless and cost-effective workflow for your projects from our production facility in Salisbury, Maryland, we serve clients across the entire Delmarva Peninsula and beyond.
Who We Serve
We manage direct mail campaigns for nonprofits, banks and credit unions, healthcare providers, home services (HVAC, plumbing, pest control), realtors, schools, and local governments. Whether you’re mailing 500 appeal letters or 50,000 postcards across multiple ZIP codes, we’ll tell you exactly what makes sense for your list, budget, and deadlines.
On this page, we’ll help you understand how we handle:
- Data processing & mailing list management (CASS, NCOA, duplicates, list acquisition)
- Every Door Direct Mail (EDDM®) planning, printing, bundling, and drop-off
- High-speed inserting and multi-piece lettershop work
- Tabbing / wafer sealing for USPS automation compliance
- Full-service mail preparation, presort, documentation, and delivery to USPS
Data Processing and Mailing List Management
The success of any campaign starts with a clean, accurate mailing list. Our data experts use sophisticated software to prepare your list for maximum deliverability and postage savings.
- CASS Certification: We standardize your addresses to meet USPS requirements, ensuring accuracy.
- NCOA Processing: We update your list with new addresses for people and businesses that have moved, reducing undeliverable mail.
- Duplicate Removal: We merge multiple lists and purge duplicate records to prevent sending the same piece twice.
- Targeted List Acquisition: Need to reach new customers? We can help you acquire targeted mailing lists based on demographics, geography, interests, and more.
Every Door Direct Mail (EDDM®)
EDDM is a powerful USPS program that allows you to target entire mail carrier routes without needing specific names or addresses. It's a highly effective and affordable way to saturate a geographic area, perfect for local businesses, event promotions, and grand openings. We are EDDM experts and can manage the entire process for you, from design and printing to bundling and delivery to the correct post offices.
High-Speed Inserting and Sealing
Our automated inserting equipment can handle complex mailings with ease. We can accurately insert multiple pieces—such as a personalized letter, a reply card, and a return envelope—into a single envelope at speeds of thousands of pieces per hour. This ensures your multi-piece mailings are assembled correctly and professionally every time.
Tabbing and Wafer Sealing
To qualify for automation postage rates, folded self-mailers like brochures and newsletters must be sealed with tabs (or wafer seals). Our equipment can apply these tabs quickly and precisely, ensuring your mail pieces are compliant with USPS regulations and ready for efficient processing.
Full-Service Mail Preparation and Delivery
As a USPS Full-Service Certified provider, we handle all the complex mail preparation tasks for you. This includes presorting your mail for maximum discounts, generating all required USPS documentation, and delivering your mail directly to the appropriate postal facility to ensure it enters the mail stream as efficiently as possible.
Frequently Asked Questions About Direct Mail Services
What is the difference between First-Class and Marketing Mail (Bulk Mail)?
First-Class Mail is prioritized by the USPS, with a typical delivery time of 2-7 business days. It includes forwarding and return services at no extra charge. Marketing Mail (formerly Standard or Bulk Mail) is processed at a lower priority, with a typical delivery time of 2-10 business days. It offers significantly lower postage rates but does not include forwarding or return services unless you use special endorsements. We can help you decide which class is right for your project based on your budget and timeline.
How many pieces do I need to mail to get postage discounts?
To qualify for Marketing Mail postage rates, you need a minimum of 200 qualified pieces or 50 pounds of mail. For Presorted First-Class, the minimum is 500 qualified pieces. Our team will presort your mail to achieve the lowest possible postage rates for your mailing.
What is CASS and NCOA, and why are they important?
CASS (Coding Accuracy Support System) is a USPS system that standardizes and verifies the accuracy of addresses. NCOA (National Change of Address) is a secure database of all move updates filed with the USPS. We run your mailing list through both systems to correct addresses and update records for people who have moved. This is critical for reducing undeliverable mail, avoiding wasted postage, and ensuring your message reaches its intended recipient.
Can you help me choose the right mailing list?
Yes! We can help you acquire a targeted mailing list based on your ideal customer profile. You can target by:
- Geography: Zip codes, carrier routes, cities, or a radius around your business.
- Demographics: Age, income, gender, marital status, presence of children.
- Interests & Behaviors: Hobbies, purchasing habits, lifestyle attributes.
Using a targeted list is one of the most effective ways to improve your campaign ROI.
What does it mean to be "USPS Full-Service Certified"?
Being USPS Full-Service Certified means we meet the highest standards of mail preparation and data management set by the Postal Service. We use Intelligent Mail Barcodes (IMb) on every piece, submit our documentation electronically, and have a proven track record of accuracy and efficiency. For our clients, this translates to maximum postage discounts, faster and more predictable delivery, and access to enhanced mail tracking data.
Do you also handle printing and design, or just the mailing?
Yes. We’re a full-service direct mail and digital printing provider. Our team can design your piece, print it on our digital presses, merge and process your mailing list, and handle all the inserting, tabbing, presorting, and delivery to USPS. You don’t have to coordinate multiple vendors—we manage everything from first concept to final mailbox.
Your Partner for Direct Mail Success on Delmarva
Navigating the world of direct mail can be complex, but you don’t have to do it alone. At Mail Movers, we live and breathe postal regulations so you don’t have to. From your initial concept to the final delivery and optional omnichannel tracking and follow-up with our MMScope platform, we are committed to making your direct mail campaign a success.
Ready to reach your audience and grow your business?
Request an estimate online or Contact Us today to speak with a Delmarva direct mail expert.
