In today's fragmented media landscape, relying on a single marketing channel is no longer enough. Your customers are online, on social media, and at their mailbox. To capture their attention, you need to be everywhere they are. Developed by Mail Movers in Salisbury, Maryland, MMScope is built to give Delmarva businesses a practical, measurable way to tie their direct mail to real online and offline results. MMScope is our exclusive omnichannel marketing platform that bridges the gap between the physical mailbox and the digital world, creating a unified brand experience that can lift your campaign response rates by 23% to 46%.
By integrating your direct mail campaign with a suite of powerful digital tools—including mail tracking, social media matching, call tracking, and online follow-up—MMScope transforms a one-time mail piece into a persistent, multi-touch marketing ecosystem. Stop wondering if your mail is working and start proving it with true, end-to-end attribution.
The MMScope Omnichannel Suite: A Cohesive Marketing Ecosystem
MMScope isn’t just a collection of features; it’s a fully integrated system where each component amplifies the others. Here’s how we create a seamless journey for your prospects.
Step 1: Mail Tracking - Know Exactly When to Expect a Response
Never be caught off guard by a sudden influx of calls again. Our predictive mail tracking technology monitors your mail pieces as they travel through the USPS system. You get access to a dashboard that shows you exactly when your mail is projected to hit mailboxes, allowing you to staff your phones and prepare your sales team for new leads.
Step 2: Social Match & Informed Delivery® - Prime Your Audience Before the Mail Arrives
Before your mail piece even lands, MMScope is already working. We take your mailing list and match it with Facebook and Instagram user accounts. Your prospects will see your ad creative in their social feeds in the days leading up to your mail delivery, creating powerful brand recognition. Simultaneously, our Informed Delivery® integration places a full-color, clickable ad directly into the daily preview email that millions of users receive from the USPS, driving immediate online traffic.
Step 3: Call Tracking & Recording - Capture and Analyze Every Lead
How do you know which calls came from your mail piece? We assign a unique, trackable phone number to your campaign. Every call is logged, recorded, and available for you to review. This allows you to:
- Attribute Calls: Know for certain which leads came from your direct mail.
- Improve Sales Training: Listen to recordings to coach your staff on handling inbound leads.
- Qualify Leads: Identify your most promising prospects based on their conversations.
Step 4: Online & Social Media Follow-Up - Stay Top-of-Mind
Once a prospect from your mailing list visits your website, MMScope goes to work. We use retargeting technology to automatically show your display ads to them on other websites they visit across the Google Display Network and on their Facebook feed. This digital "echo" keeps your brand top-of-mind and dramatically increases the chances of conversion.
Step 5: LeadMatch - Unmask Your Anonymous Website Visitors
This is the holy grail of direct mail attribution. A prospect receives your mail piece, doesn't call, but visits your website anonymously. In the past, that lead was lost. With LeadMatch, we can identify which users from your original mailing list visited your site, even if they didn't fill out a form. You get a list of these warm leads, allowing you to follow up with a phone call or another targeted mailing.
Who MMScope Is Perfect For
MMScope is ideal for lead-driven campaigns where every response matters, including:
- Home services: HVAC, plumbing, roofing, pest control
- Financial: banks, credit unions, mortgage and insurance
- Healthcare: dentists, chiropractors, specialty clinics
- Automotive: dealerships and repair shops
- Nonprofits: fundraising appeals and event promotion
Frequently Asked Questions About MMScope
How much does MMScope cost?
The cost of an MMScope campaign depends on the features you choose and the size of your mailing list. Pricing is typically quoted on a per-piece basis and can range from an additional $0.15 to $0.40 per mail piece on top of your printing and postage costs. This investment is designed to be offset by significantly higher response rates and a measurable ROI. Schedule a free demo for a custom quote.
Is this compliant with privacy regulations like CCPA and GDPR?
Yes. All MMScope features are designed to be compliant with major privacy regulations. The Social Match feature uses data from your existing mailing list and matches it within the social media platforms’ existing ad-targeting systems. LeadMatch identifies visitors based on your first-party data (your mailing list) and does not rely on third-party cookies. We are committed to ethical and compliant marketing practices.
What kind of businesses benefit most from MMScope?
Any business that relies on generating high-value leads can benefit from MMScope. It is particularly effective for:
- Service-Based Businesses: HVAC, plumbers, roofers, real estate agents.
- Healthcare: Dentists, chiropractors, specialty clinics.
- Automotive: Dealerships, repair shops.
- Financial Services: Banks, credit unions, mortgage lenders.
- Nonprofits: For fundraising appeals and event promotion.
Do I have to use all the features at once?
No. While the platform is most powerful when all features are used together, we can customize a package to fit your specific goals and budget. You can start with a core offering like Mail Tracking and Social Match and add more features as you see the results.
What kind of reporting and analytics do I get?
You will receive access to a comprehensive online dashboard that provides real-time results for your campaign. You can see mail delivery projections, call recordings, the number of social media matches, website visitors from your mailing list (via LeadMatch), and the number of clicks from your Informed Delivery® ad. For the first time, you can see a complete picture of your direct mail ROI.
Stop Guessing. Start Measuring. Schedule Your Free MMScope Demo Today.
Ready to see how an omnichannel approach can transform your direct mail results? Let us show you the MMScope platform in action and build a custom strategy for your Delmarva business. Stop guessing and start seeing a measurable return on your marketing investment.
Contact us online or give us a call to schedule your free, no-obligation demo and discover the power of true omnichannel marketing.
