What if you could reach every single household in a specific Salisbury neighborhood without needing a mailing list or paying for individual postage stamps? With Every Door Direct Mail® (EDDM®), a special program from the U.S. Postal Service, you can. EDDM is one of the most powerful and cost-effective ways for local Delmarva businesses to achieve total market saturation and ensure their message lands in every mailbox within a targeted area.
At Mail Movers, we are Delmarva's EDDM experts. We take the complexity out of the process, handling everything from route selection and design to printing, bundling, and delivery to the post office. We make it easy for you to blanket your local market and generate a massive response.
What is Every Door Direct Mail (EDDM)?
EDDM is a USPS service that allows you to send promotional mailings to entire mail carrier routes at a significantly reduced postage rate. Instead of addressing a mailpiece to a specific person or address, you send it to "Postal Customer" at every active delivery point on a chosen route. This eliminates the need to purchase a mailing list and dramatically simplifies the direct mail process, making it an ideal strategy for geographic targeting.
Who Should Use EDDM on Delmarva?
EDDM is the perfect marketing tool for any business or organization that serves a specific geographic area. If your customers are concentrated in local neighborhoods from Salisbury to Ocean City, EDDM is for you.
- Local Retailers: Announce sales, grand openings, and special events in downtown Salisbury.
- Restaurants & Pizzerias: Distribute menus and coupons to surrounding Easton neighborhoods.
- Home Service Providers: Target specific subdivisions in Ocean City for landscaping, HVAC, or plumbing services.
- Real Estate Agents: Market new listings and open houses to every home in a desirable Delmarva community.
- Political Campaigns: Reach every voter in a specific precinct or district.
- Salons, Gyms, and Dentists: Attract new clients from the local community.
Local Success Story: A Salisbury Restaurant's EDDM Campaign
A new restaurant in Salisbury, specializing in farm-to-table cuisine, faced a common Delmarva challenge: how to attract local diners away from established favorites. Instead of diluting their budget on digital ads, they chose EDDM for its guaranteed market saturation and high-impact physical presence.
We helped them design a beautiful, oversized 8.5" x 11" postcard showcasing their signature dishes. The offer was a compelling "Buy One Entree, Get One Free" coupon, designed to drive immediate traffic. They targeted three specific carrier routes in affluent Salisbury neighborhoods, reaching over 1,500 households for less than the cost of a small newspaper ad.
The results were phenomenal. They saw a 15% coupon redemption rate, which translated into over 200 new customer visits in the first two weeks. The campaign generated a 300% return on investment and, more importantly, established a loyal local customer base. The campaign was so successful, they now run a new EDDM mailing every quarter to promote seasonal specials and maintain top-of-mind awareness.
Our Full-Service EDDM Process
While the concept of EDDM is simple, the execution involves strict USPS regulations. Mail Movers is a USPS Full-Service Certified provider, and we manage the entire process for you from start to finish.
- Route Selection and Targeting: We help you analyze carrier routes in your target area, using demographic data to select the routes with the highest concentration of your ideal customers.
- EDDM-Compliant Design & Printing: Our team ensures your mailpiece is visually impactful and 100% compliant with USPS regulations.
- Bundling and Postal Paperwork: We handle all the meticulous preparation and paperwork, saving you hours of tedious work.
- Delivery to the Post Office: We deliver your entire mailing to the correct Business Mail Entry Unit (BMEU) for processing.
Expert Tip: Combine your EDDM campaign with a QR code that links to a special, trackable landing page on your website. This allows you to measure the direct ROI of your mailings and capture valuable customer data.
EDDM vs. Other Marketing Channels
Channel | Pros | Cons |
|---|---|---|
EDDM | Total saturation, low cost per piece, high impact | Less targeted than a mailing list |
Targeted Mailing List | Highly specific targeting, personalized | Higher cost per piece, requires list purchase |
Social Media Ads | Good for brand awareness, digital tracking | Easy to ignore, ad fatigue is common |
Frequently Asked Questions About EDDM
How much does EDDM cost?
EDDM offers some of the lowest postage rates available, often less than 25 cents per piece. It is significantly cheaper than a traditional, stamped First-Class mailing.
What size mailpieces can I send with EDDM?
Popular and effective sizes include 6.5" x 9", 8.5" x 11", and 11" x 14". We can help you choose the most impactful size for your budget.
Do I need my own postage permit to use EDDM?
No. When you work with Mail Movers, you can use our mailing permit. We handle all the technicalities.
What’s the difference between EDDM and a targeted mailing list?
EDDM delivers to every address on a carrier route, making it perfect for broad, geographic saturation. A targeted mailing list is used to reach specific people based on demographics or interests.
How many pieces do I have to mail?
EDDM requires you to mail to at least one full carrier route, which can range from about 200 to 800 addresses depending on the area.
Ready to Dominate Your Local Delmarva Market?
Stop letting potential customers slip through the cracks. Use Every Door Direct Mail to ensure your message reaches every home and business in your service area. Let our Salisbury-based team handle the details while you handle the new business.
Contact us today for a FREE EDDM quote and a complimentary route analysis!
