Unlock the power of direct mail with high-quality, custom postcards from Mail Movers. As Delmarva's trusted partner for printing and mailing, we specialize in creating vibrant, effective postcard campaigns that capture attention and drive results. From Salisbury to Rehoboth Beach, businesses and nonprofits rely on our expertise to deliver their message directly into the hands of their target audience.
Marketing postcards are a proven, cost-effective tool for conveying key messages, promoting special offers, and building brand awareness. Whether you need a simple, standard-sized card or a complex, personalized campaign, our team of experts is here to manage your project from concept to completion, ensuring it lands in mailboxes on time and on budget.
Why Postcards Remain a Powerful Marketing Tool
In a digital-first world, the tangible nature of a postcard makes a lasting impression. Unlike emails that can be deleted with a click, a physical mailpiece has a staying power that keeps your brand top-of-mind. Here's why postcards consistently deliver an impressive return on investment (ROI):
- High Visibility: With no envelope to open, your message is instantly visible. This immediate exposure ensures your branding and key offer are seen, even by those who don't read every word.
- Cost-Effective: Postcards are one of the most affordable direct mail formats, offering lower printing and postage costs compared to letters or brochures, allowing you to reach a wide audience without breaking the bank.
- Highly Targeted: Reach specific households, demographics, or geographic areas with precision. Whether you're using your own customer list or targeting a new audience, postcards allow you to focus your marketing dollars where they will have the most impact.
- Measurable Results: Track the success of your campaign by including unique offer codes, dedicated landing pages (URLs), or specific phone numbers. This allows you to calculate your exact ROI and refine your strategy for future mailings.
Our Postcard Printing & Mailing Services
We offer a full suite of postcard services designed to meet any marketing need. Our state-of-the-art digital printing technology ensures brilliant color and crisp detail on every card.
Standard & Oversized Postcards
Choose from a wide variety of sizes and finishes to create the perfect postcard for your message. Whether you need a small reminder card or a large, attention-grabbing mailer, we have you covered. Our most popular sizes include:
- 4.25" x 6": A cost-effective standard size perfect for appointment reminders, thank you cards, and simple promotions.
- 5.5" x 8.5": Our most popular "jumbo" size, offering ample space for compelling images and text without a significant price increase.
- 6" x 9" and 6" x 11": Oversized options that stand out in the mailbox and provide maximum visual impact.
We offer a range of paper stocks, from sturdy gloss-coated cardstock to elegant matte finishes, to ensure your postcard has the right look and feel.
Every Door Direct Mail (EDDM®)
Want to blanket an entire neighborhood or zip code without needing a mailing list? Every Door Direct Mail (EDDM®) is the solution. This USPS program allows you to target specific mail carrier routes, ensuring your postcard reaches every household in your desired area. It's an incredibly effective tool for local businesses like real estate agents, restaurants, and service providers looking to build local awareness.
Personalized Variable Data Postcards (VDP)
Take your marketing to the next level with Variable Data Printing (VDP). This technology allows us to customize each postcard in a single print run with unique text, images, or offers based on your customer data. Instead of a generic message, you can:
- Address each recipient by name.
- Reference their past purchases or loyalty status.
- Show an image of a product they've shown interest in.
- Provide a unique coupon code just for them.
Personalized postcards have been proven to dramatically increase engagement and response rates, delivering a powerful boost to your campaign's ROI.
Your Full-Service Partner for Postcard Campaigns
At Mail Movers, we do more than just print. We are a full-service marketing partner that can handle every aspect of your postcard campaign:
- Strategy & Design: Our team can help you craft a compelling message and design a postcard that gets noticed.
- List Acquisition & Management: We can help you procure a targeted mailing list or clean and process your existing customer data.
- Printing & Finishing: We print your postcards to the highest quality standards.
- Addressing & Mailing: We handle all the addressing, sorting, and paperwork required to ensure your postcards are mailed correctly and qualify for the best possible postage rates.
Ready to launch a postcard campaign that delivers real results?
Request an estimate below or Contact Us today to discuss your project with one of our direct mail experts!
Frequently Asked Questions About Postcard Printing and Mailing
What postcard sizes do you offer, and which size gets the best postage rates?
We print postcards in a variety of sizes to fit your marketing needs and budget. The most popular sizes are 4" x 6", 5.5" x 8.5", 6" x 9", and 6" x 11". For mailings going off the Eastern Shore, we recommend the 5.5" x 8.5" and 6" x 9" sizes, which qualify for 1st Class postcard rates since we get special pricing because we are USPS Full-Service Certified. Larger postcards (like 6" x 11") are classified as letters and mail at cheaper Bulk mail rates, but they offer more space for your message and stand out in the mailbox. We'll help you choose the right size based on your design, budget, and marketing goals to ensure you get maximum impact at the lowest cost.
How much does it cost to print and mail postcards?
Postcard costs vary based on size, quantity, paper stock, and whether you need mailing services. As a general guideline, for a standard 4.25" x 6" postcard, you can expect to pay approximately $0.45 to $0.60 per piece for quantities of 1,000 or more, including full-color printing on both sides, addressing, and First-Class postcard postage. Larger postcards or those with special finishes (like UV coating or extra-thick cardstock) will cost more. If you're using Every Door Direct Mail (EDDM), costs can be even lower since EDDM postage rates are discounted. We're happy to provide a detailed quote based on your specific project—just request an estimate and we'll break down all costs including printing, mailing, and postage.
Can you help me target specific neighborhoods or demographics with my postcard mailing?
Absolutely! We offer two powerful targeting options. Every Door Direct Mail (EDDM) allows you to saturate specific carrier routes based on geography, household income, age, or household size—perfect for local businesses wanting to reach every home in a neighborhood without needing a mailing list. Targeted Mailing Lists give you even more precision, allowing you to select recipients based on detailed criteria like age, income, homeownership status, interests, purchasing behavior, and more. We can help you acquire a list or work with your existing customer database. We'll also handle address standardization, NCOA (National Change of Address) updates, and CASS certification to ensure your postcards reach the right people.
What's the turnaround time for postcard printing and mailing?
For most postcard projects, our standard turnaround is 3-4 business days from final artwork approval to drop-off at the USPS. This includes full-color printing, addressing (if applicable), and delivery to the post office. Once in the USPS mail stream, First-Class postcards typically deliver in 2-5 business days, while Marketing Mail (bulk rate) takes 2-7 business days. EDDM mailings usually deliver within 3-5 business days from drop-off. If you have a time-sensitive promotion or event, we offer rush printing services that can reduce our production time to 1-2 business days. Just let us know your in-home date and we'll work backward to create a timeline that ensures your postcards arrive exactly when you need them.
Do I need to provide finished artwork, or can you help with postcard design?
We're flexible and can meet you wherever you are in the design process. If you have print-ready artwork, we can work with that—we accept PDF, and other common file formats. If you need design help, our in-house graphic design team can create eye-catching, professional postcard designs that grab attention and drive response. We specialize in direct mail design and know what works: bold headlines, clear calls-to-action, compelling offers, and layouts optimized for quick reading. We can also incorporate variable data printing to personalize each postcard with the recipient's name, a custom offer, or location-specific information. Whether you need a complete design from scratch or just want us to refine your existing concept, we're here to help you create postcards that get results.
