Growing a brand in today’s fast-paced digital world means familiarizing yourself with some basic concepts of digital marketing. And that’s a little like learning the alphabet.

LInkedIn is a goldmine for business seeking to extend their marketing reach, check out these five key tips to help you navigate the LinkedIn waters!

Let’s face it: Most marketing budgets are tight. Where should you prioritize your direct mail or email marketing dollars when funds are limited? On engaging your existing customers! While attracting new clients is essential for growth and to counteract attrition, your current customers offer the highest return on investment. Here are five key reasons why this is so.

Let’s discuss five essential tips that can help you harness the power of Instagram.

Ready to supercharge your copywriting? Let's dive into five tips for more effective messaging.

One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others. Here are five cost-effective finishing techniques to help your printed materials shine without breaking the bank.

Let’s talk about five tips for dipping your toes in the water with social video marketing, so you can start creating fun, engaging videos in no time.

In the grand scheme of marketing, CTAs might seem like a small detail, but their impact on your marketing success can’t be understated.

How do you shift potential buyers who have never heard of your product to customers eager to make a purchase? After all, nobody wakes up one day and decides, "I think I'll go out and buy a brand-new product I've never heard of." The journey involves a series of steps, from awareness to final sale. Providing relevant content at the right time can guide shoppers along.

When it comes to digital marketing, boosting the reach and visibility of your website should be a top priority. SEO is a powerful tool for getting your website in front of a larger audience.

Is your business regularly using Facebook as a marketing platform? If not, it’s high time to jump on the bandwagon!

These days it’s easy to feel like everything is digital. After looking at your inbox, you’d be hard-pressed to believe your mailbox was still a viable marketing channel...but it is!

Direct mail is a powerful tool for retaining customers and building loyalty. It can remind customers about your brand, offer exclusive discounts or promotions, and provide enticing content that keeps your consumers coming back. Let's look at five ways to incorporate direct mail into your customer retention efforts.

Blogs can do a lot for your business, and we’re here to tell you exactly what benefits they can deliver.

A customer persona is a profile depicting a target customer. Learn how to use them to connect better with your target audience!

Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or outdated list can lead to wasted resources, low response rates, and missed opportunities. Let’s look at how you can freshen up your direct mail list and keep it generating the best results for you.

We’ve compiled a list of what we feel are the most important questions to ask candidates in a job interview. With these questions, you’ll be sure to get the answers you need to make an informed hiring decision.

We’re breaking down key reasons you’ll want to adopt social media into your next digital marketing plan.

Adding color to the outside of your envelopes doesn’t have to break the bank. It adds only incrementally to the cost, which can significantly increase the open rate and ultimately lead to higher engagement and response rates. Why not give it a try?

There are plenty of ways to market your business at state and county fairs, and we’re going to tell you how.

If you’re looking for a way to cut through the noise of digital media, consider focusing your efforts on print marketing.

As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, and strategic thinking. While your competitors may be taking a marketing breather during the laid-back days of summer, you don't have to. Use this time to gain a competitive edge. While your competitors are cooling their heels in the sand, you can revamp your strategies for the months ahead.

Backlinks occur whenever one website mentions a different website and links to it, and they’re vital to an effective SEO strategy.

With the Fourth of July coming up this week, it’s important to consider ways in which you might try to maximize your marketing efforts.

By following these expert tips, you can create impactful, engaging, and results-driven direct mail campaigns that resonate with your target audience and get results!