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An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line? Here’s how.

Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved into the blunders of 13 direct marketers and their subsequent rectifications. Here, we distill five crucial lessons from their experiences:

How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.

The podcast audience is growing, so businesses are jumping on board with their marketing. We’ve put together a list of big benefits of launching a business podcast.

Talk about personalized communications is all around us. Yet, only some businesses are using personalization in their marketing. The reasons vary, from thinking it’s too expensive to it’s too difficult to do. The reality is that neither is true.

How do you plan on using Valentine’s Day in your marketing strategy? If you’re not sure yet, here are some ideas for how to show marketing love this Valentine’s Day.

There’s nothing like great content marketing, and blogging is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going.

If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than an email. Here are five tips to maximize your efforts.

With a little effort there are ways to keep your current clients happy, satisfied and coming back for more. Check out these six tips for better customer retention.

There's a way to make copywriting a priority and save money at the same time—boost your own expertise. Here are sure-fire ways to improve your copywriting skills.

Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two groups are quite different and should be marketed differently. Let’s take a closer look.

When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.

If you want to make sure 2024 is successful, there are a few things to put in place now. We’ve compiled a list of a few ways to start off a new year for marketing.

There are a few things you can do this year to make sure your business resolutions last throughout 2024! Here are seven steps to make (and keep) New Year’s resolutions.

We hear a lot about personalized printing—addressing recipients by name and tailoring the content based on what you know about them. This approach takes additional time and expense, including refining and analyzing marketing databases, creating customer profiles, and developing messaging for personalized communications. Does it make a difference?

Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand. Here’s how.

With everyone hosting sales, how can you stand out from the crowd this season? Today we look at seven happy holiday marketing tips for businesses and individuals alike.

Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let's look at five considerations for creating standout mail pieces.

Learn what UX is and how to apply it to your company’s marketing, chiefly your website.

When economic times are uncertain, different businesses take different strategies. Some tighten the belt, hunker down, and wait for things to improve. Others see opportunities. When their competitors pull back, they invest so they are way ahead when times get better.

Improve your email address capture to boost your distribution list and sales.

Content means more than just blogging or having a great website homepage. To get you started on innovative content marketing, we've compiled a list of 10 ideas.

Whether you’re in the market or you’ve had the same job for years, preparing for an interview is never a bad decision. Here’s how to sell yourself at your next job interview.

Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print.

This Thanksgiving, don’t be like all the other companies. Set yourself apart by using these top marketing tips to help your business celebrate Thanksgiving and grow this holiday season.

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