Throughout 2026, the U.S. Postal Service is offering a series of enticing promotions that let you save money on postage while increasing the value and effectiveness of your mail. Save up to 10% while experimenting with tantalizing smells, engaging folds, and interactivity that your customers will love.
If you want your business card to turn into sales, then you must pay careful attention to how it’s created. Here are five tips for designing an effective business card.
Of course, holiday income doesn’t generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it… through marketing.
Networking builds relationships between individuals, small businesses and companies. So why are building these relationships important? We have some ideas.
If you aren’t personalizing your direct mail pieces, you’re leaving money on the table. When you personalize mailings to each person in your audience, those recipients notice and respond. Here are five tips to effectively utilize this powerful tool.
Therefore, the best marketing strategy should use social media cohesively with your other marketing efforts.
It seems like everyone is using artificial intelligence to create content these days. And why not? Depending on the study you read, anywhere from 43% to 88% of marketers do.
Whether you’re in the market or you’ve had the same job for years, preparing for an interview is never a bad decision. Here’s how to sell yourself at your next job interview.
Whether you’re a small business owner, employee or professional individual, gear up for Thanksgiving this holiday season with these seven marketing ideas.
You're preparing to launch your next direct mail campaign. You've updated your mailing list and identified your target variables, but what about your messaging? If you've been targeting the same customer base for a while, it's critical to regularly evaluate your approach to prevent things from going stale.
Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.
A great brand starts with a great logo. Here are a few tips to design an appealing business logo.
Ever looked at a mailer and thought, “So what?” In marketing, that’s the danger of “just the facts.” Facts don’t stick. Feelings do. The most powerful print marketing makes people stop, think, and even smile, because it sparks emotion. Here’s how to bring those emotions to life.
Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.
What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips for writing the perfect resume today.
Every buyer is unique. Yet, certain principles of human behavior apply to nearly everyone. Understanding these principles can help you guide your direct mail and digital marketing strategies more effectively.
Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable.
If your small business is interested in promoting itself and gaining new customers, check out these tips and steps to creating an email marketing campaign.
Successful marketers learn from both wins and missteps, especially the missteps. Here are five common marketing mistakes to be aware of. Does any of this sound familiar?
Whether your business already has a blog or it’s still in the works, generating content keeps it current and interesting. No matter where you are, here are content ideas for your next blog post.
Ask any small business owner and they’ll say that Labor Day sales are only as good as Labor Day marketing. But if you haven’t started yet, it’s still not too late!
In today’s “always on” digital environment, the world is at our fingertips. Open, click, view, buy, comment, download. Anything you want. It’s all right there. Even so, book readership is on the rise, and a recent Association of National Advertisers study found that direct mail delivers a higher return on investment (ROI) than any digital channel. Why? Because “digital everything, everywhere” gets old sometimes.
If you’re ready to learn to write attention-grabbing headlines that get results, then look no further. Check out these steps for crafting compelling headlines.
When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
Staying in touch without always trying to sell helps customers feel connected, valued, and loyal. Here are some simple, authentic ways to do it...
