Whether you choose to take photos with a quality camera or your phone, there are specific ways to ensure pictures turn out clean, crisp and professional.

A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move your business forward.

There are many ways companies can cultivate a positive work culture to keep their employees happy and motivated to leave positive reviews. Here are just a few ideas to get you started.

We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with thousands of marketing messages every day. Amidst this cacophony, you must find a way to get your marketing messages seen and heard.

There are some foolproof sales tips every business professional should know. Check out these seven sales suggestions for small businesses.

You start with a product that you want to sell, but you’re not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.

Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social media feed. A colorful postcard shows up in your mailbox. You begin receiving helpful product- or service-focused emails. If so, then congratulations! You’ve experienced drip marketing in action.

Lots of people can breeze through an application, write a cover letter and even limp along in a phone call, but few know how to nail the elusive in-person interview.

We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.

You've invested time, money, and effort into winning great customers. You have ongoing marketing programs to help keep those relationships strong. But what happens when customers stop buying anyway? Instead of watching them go, reignite their interest instead. Direct mail is one of your most powerful tools for doing it.

Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.

The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.

Fundraisers know how important data is to direct mail success. Demographics like age, household income, and history can all help craft a more effective message. But are there other data points you might be overlooking? Here are a few nuggets that remind us that impactful data can be hiding in the most unexpected places.

There are still tried and true plans that can benefit your social networking. To get started, check out these strategies for successful social media marketing.

If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.

If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications have great value in providing top-level information quickly when it comes to processing deeper concepts, print is the hands-down winner. These results were recently confirmed in a groundbreaking study from Columbia University’s Teacher’s College.

Search engine optimization is a massive topic with lots of ins and outs. To start your SEO journey, keep these five simple tips in mind to build your online presence and grow the business.

Gen Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.

Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect personalization in all their marketing communications, including direct mail. Are you giving it to them?

With today’s competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.

With a more positive, fun environment, companies can save money with happier employees. Celebrate International Fun at Work Day and put these ideas into action.

Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best marketing often happens when you use direct mail and email together. Here are five ways to combine the two channels and achieve great results.

Without strong content, a blog can quickly fall apart. If this sounds like you, you’ve come to the right place. Today we discuss seven post ideas for your business blog.

Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.

You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the average person gets between 100–150 emails daily. That can be overwhelming. If people unsubscribe, how do you win them back? One proven strategy is to use oversized postcards.